Regional Agricultural Promotion Program

 

The Regional Agricultural Promotion Program (RAPP) is available to nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and state agencies and is intended to foster healthy exports and market diversification by encouraging the development, maintenance, and expansion of diverse commercial export markets for United States agricultural commodities and products.

Active 10.618 Foreign Agricultural Service, Department of Agriculture B - Project Grants Fiscal Year 2023 An independent study of the impact of the FAS market development programs conducted in 2021 by IHS Markit found that the programs were highly effective at generating an extremely high return on investment and determined that the US agricultural export value increased by $24.5 over 1977-2019 for every one dollar invested in export market development. 15 U.S.C. 714(c)(f) Applicants must be either a nonprofit U.S. agricultural trade organization, a State Regional Trade Group, a U.S. agricultural cooperative, or a state government agency. Not applicable. Applicants to RAPP must submit a marketing plan that outlines their proposed activities and resource request. Full application requirements and details are provided in the program Notices of Funding Opportunity available on Grants.gov. Preapplication coordination is required. This program is eligible for coverage under E.O. 12372, "Intergovernmental Review of Federal Programs." An applicant should consult the office or official designated as the single point of contact in his or her State for more information on the process the State requires to be followed in applying for assistance, if the State has selected the program for review. 2 CFR 200, Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards applies to this program. RAPP funding announcements will be made periodically and will be posted to Grants.gov. The funding announcements will detail the application requirements and deadlines. All applications must be submitted through the FAS Unified Export Strategy system, which is available through the FAS agency website. Proposals are evaluated by FAS, using the review and evaluation criteria outlined in the funding announcements. RAPP funding announcements will be made periodically and will be posted to Grants.gov. The funding announcements will detail the application requirements and deadlines. From 90 to 120 days. Not applicable. Not applicable. RAPP funding announcements will be made periodically and will be posted to Grants.gov. The funding announcements will detail the application requirements and deadlines, and will detail the criteria that will be used to review and evaluate applications. Regional Agricultural Promotion Program (RAPP) funds are authorized through program agreements that provide for reimbursement of eligible program expenses in a Unified Export Strategy application approved by the Foreign Agricultural Service (FAS), the agency that administers the program for the Commodity Credit Corporation (CCC). RAPP participants may receive assistance for either generic or brand promotion activities. Program funds help finance activities such as consumer advertising, point of sale demonstrations, public relations, trade servicing activities, participation in trade fairs and exhibits, market research, and technical assistance. Performance Reports: All RAPP participants must report annual results against their target market and/or regional constraints/opportunity performance measures. Not later than 6 months after the end of its budget period, a RAPP Participant shall submit a report on any evaluations conducted in accordance with the approved RAPP program, including the outcome of action taken with RAPP funding and the increased market access or exports that can be directly attributed to the RAPP program. In accordance with the provisions of 2 CFR 200, Subpart F - Audit Requirements, nonfederal entities that expend financial assistance of $750,000 or more in Federal awards will have a single or a program-specific audit conducted for that year. Non-Federal entities that expend less than $750,000 a year in Federal awards are exempt from Federal audit requirements for that year, except as noted in 2 CFR 200.503 Participant accounts are reviewed as needed, but normally at least every two years, by representatives of FAS's Compliance and Security Division. Audits and reviews are also conducted sporadically by representatives of the Office of Inspector General and the Government Accounting Office. Accounts and records must be available for inspection or audit at any reasonable time. Grant records shall be retained for a period of 3 years from the day the recipient submits its final expenditure report. If any litigation, claim, negotiation, audit, or other action involving the records has been started before the expiration of the 3-year period, the records must be retained until completion of the action and resolution of all issues which arise from it, or until the end of the regular 3-year period, whichever is later. Grant records include financial and program/progress reports, support documents, statistical records, and other documents that support the activity and/or expenditure of the recipient or subrecipient under the award. Statutory formula is not applicable to this assistance listing.

Matching is mandatory. 10%. NOTE: In RAPP generic promotion programs, a RAPP Participant shall contribute a total amount in goods, services, and/or cash equal to at least 10 percent of the value of resources to be provided by the CCC for all generic promotion activities proposed to be undertaken by the RAPP Participant. In RAPP brand promotion programs, a RAPP Participant conducting its own brand promotion that is a U.S. agricultural cooperative or a brand participant shall contribute at least 50 percent of the total eligible expenditures made on each approved brand promotion.

MOE requirements are not applicable to this assistance listing. Applicants will have up to five years to complete their programs. Any activities not completed or funding not claimed when the agreements expire will be lost. The RAPP generally operates on a reimbursement basis. Recipients will incur expenses and must submit expense claims for eligible expenses in the Unified Export Strategy system maintained by FAS. None/Not specified. Curt Alt
1400 Independence Ave SW
Washington, DC 20250 US
curt.alt@usda.gov
Phone: 2026904784 12-4336-0-3-999 (Project Grants) FY 22$0.00; FY 23 est $0.00; FY 24 est $300,000,000.00; FY 21$0.00; FY 20$0.00; FY 19$300,000,000.00; FY 18$0.00; - Awards may be granted up to the maximum available program amount. Applicants should propose an appropriate number of activities and request a sufficient amount of resources to achieve their proposed program goals. 7 CFR 1489. Fiscal Year 2019 $0
Fiscal Year 2023 The Regional Agricultural Promotion Program is available to nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and state agencies and is intended to foster healthy exports and market diversification by encouraging the development, maintenance, and expansion of diverse commercial export markets for United States agricultural commodities and products. Examples of activities supported through the RAPP include: trade shows, market research, consumer promotions, technical assistance, trade servicing, and seminars to educate overseas customers.